NerdiFly Design Process
October 6, 2025
Clicks don’t pay the bills—conversions do. Every step of our process is engineered to turn visitors into paying customers.
Clicks don’t pay the bills—conversions do. Every step of our process is engineered to turn visitors into paying customers.
2025 web design focuses on speed, clarity, and immersive digital experiences
Your brand deserves more than a template — go custom, not copy
Websites expire. Design, tech, and expectations change
Having a solid plan before production begins is critical. But after years of building websites, we’ve learned an important truth: what looks great in a static plan doesn’t always translate into a seamless customer experience.
At NerdiFly, creativity isn’t boxed in by paperwork. If something doesn’t look right or function properly—even if it was previously approved—we adjust. Every website we launch is a reflection of our standards, and we don’t settle for “good enough.”
Every project starts with clarity.
The client completes our intake form, providing background on goals, needs, and vision.
We schedule a phone consultation to dig deeper into priorities and objectives.
Competitor research follows—benchmarking what others in the industry are doing well (and where they’re falling short).
Findings are shared in a follow-up call, along with recommendations tailored to the project.
Once scope and expectations align, a formal contract is drafted, ensuring all deliverables are clear before design begins.
The planning stage is where structure meets creativity.
A brand guide is developed covering colors, fonts, button styles, link states, heading hierarchies, and icon/card design. This becomes the design foundation.
We create a site wireframe—a rough blueprint showing page layouts, spacing, and content blocks. At this stage, images and text may be placeholders, but the structure sets the stage for smooth design.
The wireframe ensures we’re aligned on style and flow before any detailed work begins.
The home page is the cornerstone of the project.
We establish the branded styling—fonts, colors, spacing, and visual tone—that will flow across the rest of the site.
Wireframes evolve into high-fidelity mockups, often with placeholder text and images, so the focus stays on layout and usability.
The home page is refined until it captures at least 85% of the overall look and feel. Once approved, it becomes the template for the entire site.
With the home page set, the full site comes to life.
Internal pages are built using the home page as a visual guide.
Functional components—headers, footers, contact forms, calls-to-action, and FAQ sections—are added for consistency and usability.
Each page is optimized for responsiveness, ensuring layouts look sharp on desktops, tablets, and mobile devices.
Content flow is mapped with conversion goals in mind, not just aesthetics.
This stage is where the site begins to feel real—customers can see how information connects across sections.
Modern websites go beyond text and images. We integrate web apps that enhance functionality and user experience.
Appointments & Bookings: systems for tee-times, ski schools, salon scheduling, or professional services.
Rentals & Sales: lodging rentals, equipment checkouts, or full e-commerce stores.
Customer Tools: gift card systems, interactive menus, snow reports, NOAA weather, and more.
Engagement Features: chatbots, live chat, newsletters, event calendars, announcement feeds, and league/tournament managers.
These integrations transform static websites into living, interactive platforms.
Before launch, every detail is tested.
Functionality is verified across devices and browsers.
Buttons, forms, animations, and links are checked for smooth operation.
Content flow and readability are audited to ensure clarity.
The client reviews all pages, providing feedback on design, copy, and usability.
Adjustments are made until the site meets both client expectations and NerdiFly’s performance standards.
This stage ensures the website isn’t just “done”—it’s polished and ready for real-world use.
Going live is more than flipping a switch.
We prepare the hosting environment, configure DNS, and ensure SSL security.
Caching, speed optimization, and mobile performance are fine-tuned.
Analytics, tracking, and SEO settings are verified to ensure the site is ready for visibility.
A final review ensures the launch is seamless, stable, and ready to scale with business growth.
The end result: a site that looks sharp, functions flawlessly, and is built with flexibility for the future.
The difference between average and exceptional websites is the process behind them. At NerdiFly, that process is laser-focused on sales and growth. Partner with us, and we’ll deliver a site that isn’t just online—it’s out there closing business.
